Our key challenge was to launch in France Sikana’s new program “Saude do bebê”. A content about baby’s health and hygiene that was shot in Brazil. In our plan we had to answer the following questions: What was the best way to share this content iin a way french moms would engage? Through which channels? Who could be potential partners and how to promote it.
What we did
We’ve developed a Communication Plan with a two sided approach: One to harness the power of experts and influencers who had an affinity towards the topic and would be willing to promote the program to their communities; and the other to create a campaign with an appealing call to action through the channels our target (moms and dads with newborns) where already at looking for information.