cosmo swim

2018
Full Brand Strategy

Challenge
To translate a business idea into a business model, creating the branding elements that would represent the brand and a communication plan for the brand launch.

What we did
An eight week project involving creative workshops and design thinking frameworks, where together we developed the brand value proposition, its market positioning, the creative concept and key message to express the brand purpose and a one month action plan pointing all communications actions the brand should execute in order to reach their target audience.