Communication strategies for women-focused business and wellness.

We believe a truly authentic brand can transform any business from an unknown start-up into a market leader. We guide entrepreneurs in this journey and we bring to the table our international experience, our value-driven mindset and our brand co-creation process that favours openness, exchange and discovery.

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We make sure you find your voice and stand out in this complex fast-changing world.

CREATE AN AUTHENTIC BRAND EXPRESSION

Brand Strategy

  • Value Proposition design
  • Brand Ideologies (Purpose, Mission, Vision, Values)
  • Brand Experience design
  • Brand-Driven Innovation
  • Brand Personality
  • Tone of Voice
  • Visual and Verbal Universe
  • Brand Manifesto and Storytelling
BUILD AN EMOTIONAL CONNECTION

Brand Building

  • Customer Experience Design
  • Engagement Strategies
  • Community Building
  • Brand Building Activities Plan
__ Cosmo Swim

The brand leading a women’s swimwear revolution in Brazil.

Cosmo Swim was only an idea on the creative mind of its founder, Lucia Hsu, when she came to us. The opportunity was clear: no other brand in Brazil was addressing the need of comfortable swimwear with a variety of trend-driven shapes and styles. She wanted to shake up this established category and start an honest conversation with women about body-positivity and confidence.

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__ MAMMA JAMMA

A pizzeria thinking and acting as a start-up.

Mamma Jamma is an italian restaurant, famous for its delicious pizzas, that is quickly scaling in Brazil. As a growing business they understand the importance of going beyond customer expectations and always improving the quality of their services. They came to us with one question in mind: What can we do to create a WOW effect in our delivery and restaurant services?

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__ SIKANA FRANCE

The organization engaged in changing the world one skill at a time.

Sikana is a french organization that shares practical skills through free educational video programs. They have more than 2.300 videos, translated in 16 languages and a community of hundreds of volunteers. Together we created an international  communication strategy to launch in France one of their programs, that was produced in partnership with a renowned cosmetics brand in Brazil.

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__ SURPRISE PARIS

The Parisian brand uniting creativity and transparency.

Surprise creates colourful and energetic swim wear pieces people can carry with them in their happier discoveries. Together we’ve developed a brand manifesto that expressed what the brand's values and personality, alongside a set of communication actions it should execute
in order to bring their ideas to life.

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Aproach

Meet
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Briefing

Deep dive on the brand and key mission definition.

Inspire
1

Exploring

A fresh look at what might seem obvious, brand, consumer and market analysis; gathering of strategic clues and inspiration.

Research
Co-create
2

Solution finding

Together, through a set of creative, result-oriented activities we will develop solutions for our mission.

Design Thinking
Launch
3

Moving Foward

the brand is then ready to move foward and implement the co-created solution as a prototype that goes into the right direction.

Project Management

Salto was founded by Fernanda Sigilião, a Brazilian born and Paris based, brand strategist with 10 years of experience in building brands both in global advertising agencies and directly for new businesses.

We are an international network of professionals exploring solutions in the intersection of strategy and creativity. We have been in big companies, start-ups, design agencies and other creative ventures. In each project a team is assembled according to the needed expertise, this how we ensure we always have the right people for the right challenge.

Fernanda Sigilião

Brand strategist, passionate about communication for impact, specially on issues of gender, women economic empowerment and wellness. Specialized in Business Design by IDEO U, with 10 years of experience as a planning leader in advertising agencies such as Geometry Global (Brazil) and McCann Erickson (France).

Giovana Oliveira

Brazilian journalist and detail-oriented content creator with experience in developing audiovisual scripts, copy for social media and other platforms. Giovana has won the CBN University Journalism Award 2017 and has feminism, women's rights and branding as some of her main points of interest.

Katherine Lahude

Art director and graphic designer with 10 years of experience in branding and communications. Katherine is a creative and strategic thinker able to lead the creative process from concept and execution. She studies Critical Design in the Faculdade de Belas-Artes da Universidade de Lisboa and loves to learn about gender, technology, intersectional feminism and decolonial feminism.

Julia Santalucia

Creative writer with exceptional writing and research skills. Julia has experience in developing narratives for brands and telling stories through heartfelt writing. She has a specialization in Literature and navigates the experience of writing through its many different forms, from poetry to crafting branded content.

Jaqueline Arashida

Brazilian visual artist and strategist with more than 10 years in communication. Jaque works in the intersection of creativity and strategic thinking, bringing powerful insights and an eye for cultural relevance across all projects she participates in.

Gabriela Dore

Gab is a sharp creative mind, with a degree in design and an MBA in Marketing (FGV Brazil), she has a background of working with brands from the retail segment and experience in creating new authentic brand universes.